Potter's World

Miniature Peter Rabbit in Watering Can.
Available in the Peter Rabbit Gift Shop

When The Tale of Peter Rabbit was published, Beatrix Potter could have had little idea quite how successful it would become.

Today, The Tale of Peter Rabbit and the rest of her Peter Rabbit Books™ are known and loved by children and adults all over the world.

Alongside her books, Beatrix began to take an interest in merchandising. She patented a Peter Rabbit doll, a jigsaw puzzle, Peter Rabbit wallpaper and even a Peter Rabbit game, devised by Beatrix herself.

These merchandising 'side-shows' as Beatrix called them, continue to be a great success today, with a wider range of merchandise than ever before.

Visit the Peter Rabbit Gift Shop