Privacy policy

This is the Original Peter Rabbit web site of Frederick Warne & Co Limited a subsidiary of Penguin Books Limited ("Penguin"). The web site is owned and operated by Penguin.

Frederick Warne & Co., 
Registered No. 00155455 England
Registered office: 80 Strand, London WC2R 0RL

How to contact us

If you have any questions about this web site or our privacy policy, please contact us by writing to the Online Marketing Editor, Frederick Warne & Co Limited, 80 Strand, London WC2R 0RL or emailing to Alternatively you can contact us by fax on 0207 010 6707 or by telephone on 0207 010 3000.

Our approach to privacy

We want people, both adults and children, who visit our site to be able to take part fully in the activities and offers we provide. We also want to make sure that when we collect information from users we do so in a way that does not infringe you or your child's right to privacy. This Privacy Policy is designed to give you useful information about your rights and the way we collect and use personal information.

We do not ask users to disclose any more information than is reasonably necessary to enable them to participate in an activity on our web site and to ensure that our web site is in keeping with our customer's needs.

We do not generally disclose personal information we have collected from you or your child through this web site to third parties. We may do so sometimes, in which case we will say so when the information is collected and you or your child will be able to inform us that you do not wish us to do this. This will not stop you enjoying the site, you can simply tell us that you are happy for us to have the information so you can take part in the activities we offer, but that you do not want us to pass that information on.

Besides what we describe in this Privacy Policy, we do not maintain any personal information obtained from users through this web site in a retrievable form.

The information we collect and how we use it

When you or your child want to participate in activities on our web site, this is the sort of information we ask for and how we use it:

If you enter competitions, we ask you for your name, residential address and email. This is so we can let you know if you have won anything, send you your prize and let other people (such as other users of our web site, the public and our own employees) know about our competitions and their winners. Only your first name, age (if a child) and town of residence will be used.

If you send e-postcards, we will ask you for your name and email address so we can let whoever receives the postcard know who sent it.

When you subscribe to receive any of our emails, newsletters or offers, such as the advent calendar, we will ask for your email address so that we can send both the advent calendar and email newsletters.

On all offers, informative emails and newsletters that we send, we give you the option to unsubscribe should you wish to do so. You can unsubscribe by advising us by email, phone, fax or post. You live in the UK and wish to receive the full catalogue of Peter Rabbit goods from our official Books and Gifts shop: Peter Rabbit and Friends, part of the Character Gifts group, then we will ask you for your postal address. You wish to receive the e-newsletter featuring Peter Rabbit goods from our official Books and Gifts shop: Peter Rabbit and Friends, part of the Character Gifts group, then we will ask you for your email address. We only keep the personal information you submit for these purposes until we have made use of it in these ways.

Adults on the Peter Rabbit web site

We encourage parents and guardians to spend time online with their children and to participate in the activities offered on this site. If your child is younger than 13, we ask you to play an active role in safeguarding his or her privacy when using our site.

Children under 13 years of age

We make it a condition of using this site that no information is submitted to or posted at the site by children under 13 unless we have the written postal consent of their parent or guardian. Whenever a child under 13 takes part in an offer or activity on the site where we ask him or her for personal information we will ask for your consent which should be sent by post to the Marketing Manager at the above address. No information will be processed until the postal consent has been received.

If you have children who are under 13, we ask you to complete their entry forms for competitions run on this site. We will notify you if your child winds a competition and send any prize to you. We will also obtain your prior consent before publishing the name, age and town of residence of your child if he or she wins a competition.

Older children

If your child is older than 13, we will ask him or her to give consent personally if we plan to use his or her information for anything (we will also say what we plan to do with it). Please help your children with this. There is a separate Privacy Policy written for children over 13 which he or she needs to read before using this site and which can be accessed by clicking here.


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