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Find out about new releases, shop in the Peter Rabbit bookshop and get the latest Beatrix Potter news and events information.

» What's New

2008 marks the launch of a brand new initiative from Frederick Warne, Peter RabbitTM Naturally Better. The initiative aims to make all Peter Rabbit products

» Discover Peter Rabbit Naturally Better

Whats New

Peter Rabbit Naturally Better Baby Book

This beautiful baby book is published as part of the Peter Rabbit Naturally Better initiative...

Shop for official Peter Rabbit books, toys and more.

» Books and Merchandise