An image of Peter Rabbit with some extra decorative elements
Welcome to

Our World

Welcome to the official home of Peter Rabbit and his friends. Here you’ll find news, information and activities to delight little bunnies.

Grow with Peter Rabbit

To mark 120 Years of Mischief, we've teamed up with pioneering garden designers Grow2Know so your little bunny can grow, learn and play with Peter Rabbit.

Find out more

New book

The Tale of Peter Rabbit

Peter Rabbit is celebrating his 120th birthday with a picture book edition of the original classic tale. This new large format is perfect for families to share and read all about Peter Rabbit's very first adventure!

Find out more
An image of a young child playing with a Peter Rabbit toy available from The World of Peter Rabbit shop
Shop & Visit

Books, products and experiences

Check out our latest books, products and experiences from The World of Peter Rabbit. Featuring everything from picture books to gifts to Peter Rabbit events.

Find out more
Click this image to watch the trailer from the Peter Rabbit 2 movie

He’s back!

Peter Rabbit 2 - the highly anticipated sequel - is now available on Blu-Ray and digital.

Join our


Follow us on Instagram and Facebook to celebrate all things Peter Rabbit