A short history of a timeless adventure
The adventures of Peter Rabbit and his friends, inspired by Beatrix Potter’s love of nature, continue to delight generations of children around the world.
Beatrix Potter is born
Helen Beatrix is born on 28th July in Kensington, London.
Photo courtesy of V&A Museum.
Peter Rabbit is first imagined by Beatrix in a letter
Beatrix sends a picture letter to her former governess' son Noel, which tells the story of a mischievous rabbit called Peter.
Image courtesy of Frederick Warne & Co.
The Tale of Peter Rabbit is first commercially published
Following multiple rejections by publishers and Beatrix's own privately printed editions, The Tale of Peter Rabbit is first officially published by Frederick Warne & Co.
The first Peter Rabbit doll is created
Beatrix makes a Peter Rabbit doll and registers it at the Patent Office, launching the first in a long line of official products!
Beatrix moves to the Lake District
Beatrix purchases Hill Top Farm, in Sawrey, near Windermere following the sudden death of her fiancé and editor Norman Warne. She wrote many of her Tales whilst living here.
Beatrix dies aged 77
Beatrix leaves all of her land to the National Trust and is survived by her husband William Heelis.
Photograph of Beatrix Potter courtesy of Frederick Warne & Co.
World of Beatrix Potter Attraction opens in the Lake District
A fun, family attraction bringing favourite characters to life in an enchanting recreation of Beatrix Potter's best-loved stories.
The World of Peter Rabbit and Friends launches on TV
An animated TV series featuring Peter Rabbit and his friends.
Miss Potter is released
The legacy of Beatrix Potter, starring Renée Zellweger and Ewan McGregor, is retold for the big screen.
Peter Rabbit TV series launches
Peter and his friends hop into a new preschool show for CBeebies.
The 150th birthday of Beatrix Potter
A range of limited edition publishing and products were released to commemorate the 150th birthday of Beatrix.
PETER RABBIT the movie is released
Peter stars in his very own blockbuster movie.
PETER RABBIT 2 the sequel is released
Peter Rabbit is back in cinemas in a brand new adventure.
120 Years of Mischief!
A birthday celebration for Peter Rabbit. 2022 marks 120 years since The Tale of Peter Rabbit was first officially published.
The Classic Tales
Beatrix Potter wrote and illustrated 24 original 'little white books' including The Tale of Peter Rabbit. You can find out more about the stories of Peter and his friends in our Shop & Visit section.Find out more