New book!

The Tale of Peter Rabbit

Peter Rabbit is celebrating his 120th birthday with a picture book edition of the original classic tale. This new large format is perfect for families to share and read all about Peter Rabbit's very first adventure!

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Background image of the classic Peter Rabbit Tales books that sits behind the shop element

Books

From gift editions to seasonal titles to novelty books, there's a book from the World of Peter Rabbit for all ages and occasions.

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An image of two toys on a bed -part of the award winning World of Peter Rabbit product range

Products

Discover our award winning World of Peter Rabbit products.

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An image from the animated series featuring Peter Rabbit on CBeebies

Peter Rabbit on TV

Follow Peter Rabbit's adventures in the animated series. Hop to the CBeebies website for more Peter Rabbit fun.

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An image of a giant Peter Rabbit from Beatrix Potter World, which is set in the Lake District

The World of Beatrix Potter

A fun family attraction in the Lake District that brings Beatrix Potter's enchanting stories to life.

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Forest Holidays

Forest Holidays are offering an unforgettable forest experience with the Peter Rabbit Discovery Trail and themed afternoon tea.

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A brand new live immersive experience at Blenheim Palace this summer.

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Discover personalised Peter Rabbit product on My 1st Years

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